search engine optimization

Search Engine Optimization

The website is an important marketing channel responsible for selling your products or services, and it's imperative that you have an internet marketing strategy that incorporates paid search-engine placement and search engine optimization techniques.

Search Engine Optimization (SEO)

An optimized web property is one that combines useful online architectural design, careful editing of web copy, and quality website navigation and linking in order to rank high within "organically listed" search-engine results.�

Organic listings are those listings that appear in the body of the search results page and are ranked based on highly complex algorithms and ranking systems uniquely determined by each search engine.� They are different than sponsored listings that often appear on the top or side of a search results page, and it's usually these organic listings that make up the majority of a search results page. It is generally believed that if all else is equal, an optimized website will appear higher in the rankings than a non-optimized one.

Razorwest's Search Engine Optimization services will help you to increase your brand's relevance and visibility and can include the following:

Initial Consultation & Site Review

Keyword Analysis & Phrase Development

Development of Meta Content (title, description, keywords, source)

Optimization of Existing Pages, Development of New Optimized Pages�

Consultation & Development of Site Map, External Links and Management

Consultation & Development of New Internal Link Structure (if needed)

Social Network Development and Tagging Strategy

Site Submission to Major Search Engines

Ongoing Updates, Reviews, Analysis, and Revisions

Ongoing Ranking Reports & Business Intelligence

SEO PRICING

Project-based SEO: Small SEO projects start at $3500 and generally take 3-4 weeks to complete. Mid-size and large SEO projects take more time and are usually more complex and so for those we provide two levels of service: Project and Contract. A typical mid-size project range is $5000-$25000 and might take 3-8 weeks with large projects starting at the high end of that price range and taking anywhere from 5-12 weeks. Ranges vary due to factors that include size and complexity of website, number of pages, competitiveness of the industry, and time/labor factors.

On-site Outsourced SEO: We provide long or short-term on-site outsourced SEO services for those who require a more extensive or on-site arrangement.�

�Download SEO Pricing/Features Schedule

We have a dedicated team of experienced professionals and industry experts available to complete entire SEO projects, provide expert advisory support, or one-on-one training for all your search engine optimization needs.�

SEO Assessments

The SEO Assessment will show you what needs to be fixed to optimize your website.

The SEO Assessment includes consultation and recommendations provided in an easy-to-understand report format. In this assessment, one of our lead search engine consultants will carefully review your site and provide a detailed written analysis and recommendations report that spans four primary areas:

Content - Issues include content to keyword density ratios, content applicability and duplicate content concerns.
Design - Issues include spider accessibility, page coding, and navigation.
Digital - Issues include linking (inbound and outbound), social media, partner links, and interoperability with other marketing channels.
Technical - Issues that include domain configuration, redirects, site architecture.

Pricing for our SEO Assessment varies and is based on size and complexity of website. After the assessment, we can serve in an advisory capacity and work closely with you to implement necessary changes, or you can request that we complete the actual project for you.

Important: The investment you make in this assessment will be deducted and shown as a discount should we enter into additional agreements for advisory or consulting. We never work with two competing firms in the same space at the same time and we do not sign non-disclosure agreements (NDAs). We only use comprehensive, strategic, and ethical search-engine optimization practices, which provide our clients with optimal return-on-investment.

Contact�Us us to learn more about our SEO Assessment.

Past Client Successes

Health Care Firm - SEO, SEM
For a regional provider of home health care services, optimized website and developed sponsored ad program (SEM) campaigns that together led to new service sales and 150% increase in site traffic.

Technology Firm - SEO, SEM
For a leading provider of enterprise hosting products and services, optimized three separate website properties and developed a multi-platform search engine marketing (SEM) and paid internet advertising (PPC) campaign that together led to new product sales and 100% increase in site traffic.

Technology Firm - SEO
For a publicly-traded provider of hosted software applications and network infrastructure services, optimized 50+ page website that led to increases in new incoming sales leads and 50% increase in site traffic.

Software Firm - SEO
For an emerging provider of enterprise content management products and services, optimized� 30+ page website that led to increases in new incoming sales leads and 250% increase in overall site traffic.