Project-based Marketing Consulting

Many of our clients request help on special projects that require expertise not currently available within their own organization.


Our consulting experience is focused on helping the organization to identify leads, acquire new customers, expand markets, increase visibility and buzz, and attract the right talent. Our most frequently requested projects include:


IDENTIFY LEADS & DEVELOP A LEADS PIPELINE

We help you to evaluate and define available lead markets and implement various procedures and improvements to increase leads and sales pipeline to meet projections.


INCREASE MARKET VISIBILITY THROUGH SITE OPTIMIZATION

We help you optimize your online properties through Search Engine Optimization to increase your organic search visibility associated with marketing your products or services.



ACCESS QUALITY LEADS THROUGH A SPONSORED AD PROGRAM

We help you manage Pay Per Click (PPC) Advertising platforms to increase your access to qualified leads and opportunities for sales and increased revenues.



GENERATE BUZZ ACROSS SOCIAL MEDIA

We help you leverage social media marketing (Social Networking) to distribute the right content and awareness across social media websites to generate buzz used to increase exposure and sales and increased revenues.



DEVELOP SUCCESSFUL MARKETING & SALES PROGRAMS

We help to refocus and realign marketing and sales departments and attract the right talent or provide you with additional talent support as required to streamline the department and make it more efficient.



CREATE A COMPETITIVE ADVANTAGE

We help you ensure that your product or service offering will be positively considered when compared to other options. We help you differentiate the offer based on consumer needs and we help you to better understand which features and price points will maximize your profits. We also help you determine which product ideas really have potential to maximize your return on investment (ROI).



INCREASE CUSTOMER CONVERSION & RETENTION

We help you develop online customer acquisition, conversion, and retention programs to increase the number of customers, sales, and profits and also decrease costs associated with attrition of a customer base. We help to reduce migration of high-value customer segments through better market research and customer support to lower attrition and increase margins.



OPTIMIZE LOYALTY AND SATISFACTION

We help you increase customer loyalty and effectiveness of cross-selling programs through the use of email newsletters, better campaign management, and by putting better relationship building systems in place. We help you ensure that the right customers will remain loyal and we help you understand how your customers needs and requirements change over time.



DEVELOP MARKETING ANALYTICS

We help you to analyze past marketing data to generate forecasting data used to uncover "levers" that can be focused on to more effectively drive the business forward.


IMPLEMENT A BETTER PRICING STRATEGY

We help you implement a more acceptable pricing strategy that will maximize interest and sales, and better serve your bottom line.


DEVELOP A PASSIVE CANDIDATE DATABASE
Implement organization-wide systems and processes to attract new talent.

ANALYZE TRENDS & COMPETITION

Research competitors, industry trends, and competitive activities and access implications to strengthen a current position.

EXPAND INTO NEW MARKETS

Build entry and expansion strategies or identify new untapped growth areas move into a new market, grow an existing one, or leverage a current market to jump to a new one.

BRAINSTORM AND EXECUTE ON NEW IDEAS

Create innovative breakthrough ideas and develop processes around taking new products or revenue streams to market.

COMPARE & EVALUATE SOLUTION OPTIONS

Evaluate options to minimize risk and implement the right solution to move forward.

POSITION THE COMPANY DISTINCTLY

Competitively position your corporate message in a cluttered market or industry.

REALIGN WITH A CORE VALUE OR MISSION

Realign your business operations with your original brand promise to deliver a coherent customer experience.

GENERATE CUSTOMER INSIGHT & FEEDBACK

Poll groups or panels to provide insight, feedback, and discussion necessary to refine good ideas or shape into real business opportunities.

8200 Greensboro Drive
Suite 900
McLean VA, 22102

Phone: 703-677-3144
Fax: 703-462-5459

Marketing Consulting, Marketing Advisory, Outsourced Marketing,
Marketing Research, SEO, SEM, Lead Generation, Research Briefs,
Marketing Research Program, On Demand Marketing Research,
Marketing Updates, Marketing Portal, Marketing Research Portal,
Marketing Resources, Marketing Consultants, Marketing Advice,
Interim CMO, Interim Marketer

© 2008 Razorwest, LLC.
All Rights Reserved.

Home | About | Contact
PrivacyPolicy | Site Map | Chat