Razorwest

This skills program provides the entrepreneur or general business person with deliberate and cumulative development and improvement of business domain knowledge and practice over time.

Our Smart Executive program provides insightful, strategically focused, thinking and research from academics and business executives, and identifies major trends influencing and shaping business today.

Specifically geared toward small and emerging organizations, Smart Executive covers a comprehensive range of business issues presented in an easy-to-follow and relevant, accessible format.

Under no circumstances do we sell or share your email or contact information with anyone outside of Razorwest.

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Sign up for a FREE Guest Membership and get "open access" to our Smart Executive program through December 31, 2010. (Includes guest-level access to our content, our skills program, our forum, and a subscription to our semi-monthly newsletter).

Programs Details:

Smart Executive provides subscription member access, downloads and products, and access to our Q&A support tools where you can ask questions request additional on-site or interactive training and guidance.

Our Smart Executive program helps to:

• Teach basic business domain knowledge in an incremental manner that results in deeper understanding over time
• Identify major trends, new research, affordable and easy-to-integrate technologies
• Teache useful ideas, concepts and processes - all to help the organization move forward

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What general business areas does the Smart Executive program teach?

How to Enhance Revenue - We teach you how to evaluate your business model, pricing strategies, product or service offerings, and all related operations to help you create better optimized revenue streams.

How to Identify Opportunities - We teach you to identify quality leads and new pipelines, expand companies into new markets, launch and maintain digital media and advertising campaigns. We teach you to increase market visibility of your business products or services through online/offline marketing as well as social marketing, social networking, and more. We teach you to create innovative breakthrough ideas and take new products to market.

How to Align Operations - We teach you to streamline and align your businesses and Web properties. We teach you to innovate and take advantage of best practice concepts, tools, and approaches.

How to Build Programs - We teach you to create, realign, and maintain sales and marketing processes and programs and understand, integrate, and maintain sales and marketing related technology systems such as: ASP's, SaaS, CRM's, CMS's, ATS's, Web 2.0 Social Media and more. We teach you to build online customer acquisition, conversion, and retention programs that work.

How to Optimize Experiences - We teach you to increase the lifetime value (LTV) of your customer bases. We teach you to reduce the migration of high-value customer segments and increase customer loyalty and effectiveness of cross-selling programs. We teach you to improve user and customer experiences and processes related to supporting new and existing customer bases.

How to Encourage Innovation - We teach you to "seed" your company with new ways of thinking. We teach you to understand and solve challenges and accelerate your on-the-job performance.

How to Strengthen Relations - We teach you to create and maintain your social networks. We teach you to develop new partner and vendor relationships, and consolidate vendors. We teach you to develop plans to manage ongoing relationships, and optimize the flow of customers throughout customer-centered processes and systems.

How to Communicate Messages - We teach you to create and execute the necessary marketing plans used to "center" the organization - or help to acquire funding. We teach you to position your business and corporate messages in a cluttered market or industry. We teach you to realign brand promise to deliver a coherent customer experience, and extend corporate message to the blogsphere.

How to Research & Analyze - We teach you to analyze marketing data to generate forecasting data and research new markets. We teach you to understand your customer's needs and requirements. We teach you to extract the right information from your current customer bases and leverage that information. We teach you to research your competitors, industry trends, and competitive activities, and we teach you to initiate polls and panels and in-person interviews, and develop metrics and organizational models for running the business.

What specific topics are covered in the Smart Executive program?

Who should take the Smart Executive program?

Smart Executive is well-suited for emerging and mid-size organizations with $20m and $250m in revenues - and should be considered for an audience ranging from entrepreneurs to mid-level business executives that want to increase their business domain skills and on-the-job performance.

What "soft skills" does the Smart Executive program try to teach?

In our program, we attempt to incorporate the following skills:

• Concepts, ideas, and new developments in business, science and technology
• The ability to apply knowledge and skills to real-world settings
• The ability to effectively communicate orally and in writing
• Critical thinking and analytical reasoning skills
• Global issues and developments and their implications for the future
• The ability to locate, organize, and evaluate information from multiple sources
• The ability to be innovative and think creatively
• The ability to solve complex problems
• The ability to work with numbers and understand statistics
• A sense of integrity and ethics

For information on our programs email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Sign up for a FREE Guest Membership and get "open access" to our Smart Executive program through December 31, 2010. (Includes guest-level access to our content, our skills program, our forum, and a subscription to our semi-monthly newsletter).