This program provides marketers with deliberate and cumulative development and improvement of business domain knowledge and practice over time.
Go-to-Marketer provides insightful, strategically focused, thinking and research from academics and business executives, and identifies major trends influencing and shaping business today.
Specifically geared toward emerging and mid-market organizations, Go-to-Marketer covers a comprehensive range of marketing-related issues presented in an easy-to-follow and relevant, accessible format. It also includes relevant topics such as how-to understand, integrate, mashup and leverage Twitter, Disqus, Joomla, Facebook, Google AdSense and AdWords, Google Analytics, SEO, CMS, CRM, Social Media, Social Networking, iContact and Constant Contact, eCommerce, Geo-Mapping, Mobile Apps, iPhone, and so much more.
Our programs are designed to improve and sharpen business domain knowledge and is well-suited for organizations looking to increase employee effectiveness and accelerate on-the-job performance over time.
Under no circumstances do we sell or share your email or contact information with anyone outside of Razorwest.
Contact Us to learn more about Go-to-Marketer.
Programs Details:
Go-to-Marketer provides subscription member access, downloads and products, and access to our Q&A support tools where you can ask questions request additional on-site or interactive training and guidance.
Our Go-to-Marketer program helps to:
- Teach basic business domain knowledge in an incremental manner that results in deeper understanding over time
- Identify major trends, new research, affordable and easy-to-integrate technologies.
- Teache useful ideas, concepts and processes - all to help the organization move forward
Program Overview:
The following topics are covered in our Go-to-Marketer program:
- Consumer Behavior, Trends & Testing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click (PPC) Development & Management
- Web Analytics & Reporting
- Viral marketing
- Affiliate Marketing
- Social Media
- Scale-free Networks, Social Networking
- Keyword & Key Phrase Research
- Link Building
- Customer Localization & Loyalty
- Customer Relationship Management
- Email Marketing & Email Campaigns
- Content Editing
- Website Design & Usability Testing
- Global Marketing Strategies
- E-Commerce & Shopping Cart Strategy
- Innovations in Technology (Web 2.0)
- Internet Business Models
- Internet Distribution Channels
- Internet Marketing
- Internet Marketing Research
- Competitive Intelligence
- Messaging & Branding
- Mobile Advertising
For information on our programs email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Under no circumstances do we sell or share your email or contact information with anyone outside of Razorwest.
