In the World According to Twitter, giving away access to information rewards the giver by building followers. The more followers, the more information comes to the giver to distribute, which in turn builds more followers. The process cannot be commanded or controlled; followers opt in and out as they choose. The results are transparent and purely quantitative; network size is all that matters. Networks of this sort are self-organizing and democratic but without any collective interaction.
The significance of Twitter is yet to be determined; it is a simple, impersonal, and transient application of technology. But very real network effects are a new source of power in and around organizations.
Continue reading at http://blogs.harvardbusiness.org/kanter/2009/11/power-to-the-connectors.html
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