These days, lots of companies are talking about their “Twitter strategy,” but few have figured out how to measure what amassing hundreds of thousands of followers on Twitter does for their businesses. Dell has shown that it can go directly to the top line. continue reading >
Discussion & Considerations:
How many potential revenue streams can you come up with for something like Twitter?
In what ways do you think Twitter is "distruptive" to other businesses or even whole industries?
Do you think Twitter will stay as Twitter or morph into something else over time? If so, what? Is this something that will happen in fits and starts, or all at once? Why or why not?
This author states that Twitter has the potential to service customers, sell products, and provide customer research. How might this already be happening?
Additional Resources:
Tools: Twitter
Blog: Twitter
