The opportunity to offer targeted advertising based on a user’s location should help these and other firms win a slice (or in Google’s case, expand its slice) of the huge market for local advertising. But it may be quite some time before marketers become comfortable with the notion of pushing out ads on phones—and consumers get used to receiving them. continue reading >
http://www.economist.com/business-finance/displaystory.cfm?story_id=15612291
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