Project Consulting

Senior level analysis, objective opinions and seasoned, thoughtful advice to move complex situations and projects forward.

Razorwest teams with only experienced business leaders that have held senior level positions, independent consultants that are specialists and successful in their field, or renowned academics, and all are well respected in their respective areas of expertise. learn more about our network >>

Our most frequently requested projects include:

DEVELOP MARKETING, SALES & RECRUITING PROGRAMS

Augment departments that require additional support, talent or know-how to better focus, streamline and grow the department.

ACQUIRE TALENT & REQUEST INTERIM SUPPORT

We help you identify and secure high-quality candidates and we offer customized recruiting plans that match you with the right candidate to fit your personal requirements.

IDENTIFY LEADS & DEVELOP A LEADS PIPELINE

Evaluate available lead market and implement various procedures to increase leads and sales pipeline to meet projections.

MARKETING RESEARCH

Analyze marketing data to generate forecasting data used to drive the business forward. Research customer base, competitors, industry trends, and competitive activities and access implications to strengthen a current position.

DEVELOP A PASSIVE CANDIDATE DATABASE

 Implement organization-wide systems and processes to attract new talent.

INCREASE VISIBILITY THROUGH SEARCH OPTIMIZATION

Use�Search Engine Optimization (SEO) to increase your organic search visibility associated with marketing your products or services.

 PURCHASE QUALITY LEADS THROUGH A SPONSORED AD PROGRAM

Use PPC Advertising (Pay Per Click) to increase your qualified leads and opportunities for sales.

GENERATE BUZZ ACROSS SOCIAL MEDIA

Leverage social media marketing (Social Networking) to distribute keyword rich content across social media websites to generate buzz used to increase exposure and sales.

CREATE A COMPETITIVE ADVANTAGE

Ensure that your product or service will be positively considered when compared to other options and understand which features and price points will maximize your profits.

INCREASE CUSTOMER CONVERSION & RETENTION

Develop online customer acquisition, conversion, and retention programs to increase the number of customers, sales, and profits and decrease costs associated with attrition of a customer base. Reduce migration of high-value customer segments through better market research and customer support to lower attrition and increase margins.

INCREASE CUSTOMER LOYALTY AND SATISFACTION

Increase customer loyalty and effectiveness of cross-selling programs through the use of email newsletters, better campaign management, and by putting better relationship building systems in place. Ensure that the right customers will remain loyal. Better understand how your customers needs and requirements change over time.

IMPLEMENT A BETTER PRICING STRATEGY

Implement a more acceptable pricing strategy used to generate interest and sales.

EXPAND INTO NEW MARKETS

Build entry and expansion strategies or identify new untapped growth areas move into a new market, grow an existing one, or leverage a current market to jump to a new one.

BRAINSTORM AND EXECUTE ON NEW IDEAS

Create innovative breakthrough ideas and develop processes around taking new products or revenue streams to market.

COMPARE & EVALUATE SOLUTION OPTIONS

Evaluate options to minimize risk and implement the right solution to move forward.

POSITION THE COMPANY DISTINCTLY

Competitively position your corporate message in a cluttered market or industry.

REALIGN WITH A CORE VALUE OR MISSION

Realign your business operations with your original brand promise to deliver a coherent customer experience.

GENERATE CUSTOMER INSIGHT & FEEDBACK

Poll groups or panels to provide insight, feedback, and discussion necessary to refine good ideas or shape into real business opportunities.

To request help with a challenge that you or your organization may be having, call us at 703-677-3144 or email us at info@razorwest.com or fill out and submit the contact form. Your request will be forwarded as confidential.