Petra Kahn - International Marketing, Strategic Marketing

Petra Kahn

Consultant�(International and Strategic Marketing)

Biography:

Petra Kahn is a Washington-based strategy and international marketing consultant with over 20 years experience directing strategic marketing, sales support, product management and program implementation efforts for both Fortune 500 and start up companies.

Petra has industry background in Telecommunications, Internet, Cable/Media, Non-Profit and Consumer Products with market segment background in Consumer, Business, and National and International Accounts. She brings extensive experience working with strategic alliances and partner marketing relationships as well as a strong skill set that focuses on competitive marketing strategy with a special emphasis on introducing new products in new markets and retention of existing market base.

A graduate of the American University School of International Service, Petra holds an MBA from the University of Chicago in International Finance and Marketing. She currently serves as Board of Directors of the TelecomHUB and also as Chair of the Membership Committee. In addition, she is a Speaker and ICAN Program Support for The Women�s Center and Executive Officer of The Charter 100 in Washington, DC.

Expertise: Marketing

Redesign of website content for Division of a major telecommunications company including Messaging Guide with value proposition, suggested copy and plan for navigating the site.
Market opportunity scan of enhanced solutions -- identifying near- and longer-term opportunities that would grow revenues providing client with a prioritized, phased list of market opportunities and target partner selection criteria.�
Directed execution of sales programs needed to successfully jump start and drive sales with focus on sales training and sales support activities.
Development of business plan for non-profit foundation to promote and support Alaska Native art and cultural heritage.� Plan used to generate foundation and private donor funding as well as define business and marketing/sales strategies.�
Part of team assessing marketing skills and experience of a Fortune 100 information technology services company.� Project required background training, extensive interviewing and feedback sessions with identified individuals.� Purpose was to map background and experience with company objectives.
Creation of actionable sales and marketing plan designed to meet revenue objectives for an international BLEC company providing Internet, data and voice services. Project included primary market research to identify customer segmentation and buying decisions, development of targeted messages and a recommended marketing/sales strategy, including sales organization, to focus sales on concluding contracts.
Development of the marketing plan for an international IP based service provider including creation of marketing and sales strategies, definition of product set and alignment of sales channels by market segmentation
Formalized product set and marketing strategy for IP based fax product including product description and training for sales channels
Brand positioning and market strategy for several B2B, B2C startup companies
Development of initial and on-going marketing/sales strategy for international telecommunication companies in Mexico and Brazil including product development and launch with specific sales programs, market segmentation, alignment of sales and service channels, development of alternative/partner sales channels and on-going executive coaching and employee training.
Development of marketing strategy for 800 service portability including sales force training
Development of rewards program for consumer product sales.
Market analysis of customer service operation to increase customer satisfaction, and retention
Market assessment & competitive analysis of executive education programs for a local business school including program strategy for meeting corporate demand.