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Consultant (Strategic Interactive Design)
Biography:Jennifer Randall is a strategic interactive design consultant with over 10 years of experience directing and implementing web launches for leading entertainment, media and retail organizations. Jennifer has been designing websites since the web was in its infancy, starting in 1995. She has watched the climate of web design change from straight information dissemination to decoration of "brochureware" to highly functional online applications and now to the Web 2.0 evolution. She has industry background in Affinity Communities and Consumer Loyalty, Media, Retail, Technology, Government and Non-Profits with market segment background in Consumer, Business and National and International Accounts. She brings extensive experience working with E-commerce, Loyalty and Constituent Building, online, as well as a strong skill set that focuses on building and maintaining client relationships. Jennifer leads teams to execute innovative designs, effectively infusing branding across interactive media, and creating positive user experiences. She uses her intimate understanding of interactive and user interface design to produce strategic solutions with impact. Her critical visual editing skills, high-profile visual communication experience and natural eye inspire impeccable designs. She is skilled in working with clients to understand and inform the creative vision and cultivate a strategic message. She leads creative teams in assuring the brand values are realized in the output of her team’s designs. Jennifer aims to lead her team in striking a balance in functionality and design while ultimately producing desired user behaviors across a variety of media. She places a high value in a solid strategic plan which is the underlying basis for information architecture deliverables, such as wireframes and sitemaps, that ultimately inform visual communication and design provoking desired user behavior. Jennifer is skilled at creating and standardizing design processes ranging from formal methodology, filenaming, directory structures, mass image processing and comp production. She mentors team members in managing the information architecture process, design process, the creative brief, the style guide, timelines and budgets. Keywords: Art Direction, Business Development, Design Strategy, Online Visual Communication, Loyalty, E-Commerce, Information Architecture
Expertise:- Designed web interfaces for AOL seen by 38,000 people per day.
- Designed three high-impact solutions for the home page of Saturday Night Live, all of which were implemented in succession.
- Design websites and web advertising for UPromise, MTV, Toshiba, Rampage Clothing, Saturday Night Live, The White House, The Trend Report on NBC, Homicide: Second Shift TV show, and the National Science Foundation.
- Responsible for designing the first website to be federal government classified as an official electronic document. The National Science Foundation is an arm of the federal government where most of the Internet was developed, among other technological and educational advancements. She worked in the Directorate for Education and Human Resources where Mark Andresson, the founder of Netscape, received funding to implement the world’s first web browser, Mosaic.
- Managed the redesign of a client’s website from Milan, while remotely directing the design team in Manhattan.
- Lead in-house design team through a successful redesign and new loyalty program launch for the 5th most-trafficked women's website in the world. Worked with design agency to infuse brand values, to create a trusting relationship with web users, promote member registration and loyalty program redemption online and to develop an e-commerce-modeled information architecture.
- Lead teams of designers and builders for new and established brands, in first-launch websites, including: a multi-channel retailing business, a loyalty program for tuition funding, an Italian retail commerce site for the U.S., a home furnishings retailer, an urban women's clothing line, and a fashion trend reporting/commerce site which airs on NBC’s The Today Show.
- Managed team of designers, production artists, illustrators and developers, understanding the responsibilities and cross-over areas of each, especially with respect to interactive launch deadlines.
- Developed and established the design process workflow, including: a standardized site design process, the design production process, the design team leader's guide, and a product image processing manual.
- Responsible for leading a team of designers and sitebuilders during a rigorous hard launch process of a clothing website. Created many of the sublevel interfaces, and worked closely with the team to produce a strategic information architecture solution which compelled users to explore and buy the clothing products in a unique way. Created and designed the idea of an interactive product area where pieces of clothing were mixed and matched by simply sliding top and bottom screens to coordinate outfits.
- Led a team of designers and front-end sitebuilders through a demo launch, a soft launch, and another rigorous hard launch of a home furnishings site. Brought enthusiasm for interior design into the design process, and pushed the team to offer the most creative solutions for shopping online while under tight deadlines.
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